AF - PERSONAL BRAND
Typographic Identity & Visual Expression
Typographic Identity & Visual Expression
CONTEXT
APPROACH
AF is a personal branding project focused on creating a distinctive and refined visual identity for professional communication across digital platforms.
The project explores the balance between expressive typography and structured design, creating a system that is both personal and highly legible.
SYSTEM DESIGN
• Designed a custom monogram based on hand-drawn calligraphic initials
• Paired expressive lettering with a clean sans-serif typeface to create contrast and clarity
• Developed a system of icons and graphic elements to support consistent communication
• Applied the identity across digital platforms, including LinkedIn and presentation materials
• Created a flexible visual language adaptable to different communication contexts
