BRAND IDENTITY

A selection of brand identity projects developed across events, startups and B2B platforms, with a focus on clarity, scalability and real-world application.

data center nation
Brand Identity / Events Platform

• Developed the full brand identity, including logo and visual system, for a data center event platform targeting emerging European markets
• Designed a visual language balancing technical credibility with a modern and recognisable aesthetic
• Created a scalable identity system applied across conferences, exhibitions and digital communication
• Supported the positioning of the brand as a leading player within a highly competitive and fast-growing industry
ibérica expo
Brand Identity / Rebranding

• Contributed to the development and evolution of the brand identity for an international B2B platform promoting Spanish food and beverage companies 
• Designed visual assets across print, digital and exhibition formats, ensuring consistency across all touchpoints 
• Created communication materials including brochures, infographics and web applications 
• Supported the brand’s international positioning through clear and structured visual communication
european pizza show
Brand Identity / Event launch

• Designed the logo and visual identity for the launch of a major B2B trade show in the food & beverage sector
• Developed a clear and accessible visual approach, aligned with industry expectations and audience needs
• Integrated a recognisable visual element within the logotype to reinforce immediate sector association
• Delivered full visual output for the first edition, including event graphics, exhibition design and promotional video content
personal branding
Brand Identity / Personal Branding

• Designed a refined visual identity for a personal branding project, centred on the balance between expressive and structured typography
• Developed a custom monogram based on hand-drawn calligraphic initials, paired with a clean sans-serif typeface to create contrast and clarity
• Explored a system of icons and graphic elements to support consistent communication across digital platforms
• Applied the identity across professional touchpoints, with a focus on LinkedIn and personal presentation materials
• Created a flexible and recognisable visual language tailored to individual positioning and tone of voice
helix42 (project in progress)
Brand Identity / Tech Startup

• Designed a contemporary visual identity for a startup operating in the quantum computing sector
• Developed a distinctive and forward-looking aesthetic to stand out within a visually homogeneous industry
• Explored the relationship between complexity and clarity, translating advanced technological concepts into a clean and recognisable visual system
• Introduced a bold colour palette and modern typography to enhance memorability and appeal to investors and industry stakeholders
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